How Google and YouTube May Boost Your AdSense Program  

Google’s recent $1.65 billion acquisition of YouTube has everyone talking, and advertisers are taking note. Adsense programs may even have a future with the YouTube success story for many reasons. Viewers can search and browse through listings and content on any subject, just like a regular Google search. Adsense programs might be able to target this area with contextual advertising efforts.

YouTube users take part in searching for videos just as with any other Website or product on the Web today. Since YouTube is also keyword-sensitive, this just might provide an opportunity for Adsense participants to start taking part and listing ads alongside the results. If Google links up the YouTube videos and listings to keywords, Adsense programs could run simultaneously with the search. Ads for particular YouTube subjects could tie in to your Adsense box easily and immediately!

The content of YouTube videos would need to be categorized and placed into subject areas for this to work. After cataloging all videos, any search engine or search with keywords could be performed to retrieve the video. If an Adsense program were included in this process, viewers would be exposed to your ads at the same time. Relevance and keywords are once again the key drivers behind this idea.

Google and Adsense participants can monetize on the success of YouTube by drawing in some fresh clicks, highlighting keywords and popular content, and offering easy access to links and Websites on particular subjects. Your Adsense program could benefit greatly if the YouTube-Google tie-in took place. Imagine being able to send ads to millions of viewers with today’s most popular videos. Adsense programs would get an easy boost in clicks, opportunities for click-throughs, and even more Web links.

Other ways that Adsense could be profitable with YouTube include the ability to provide links to blogs and Websites within the videos themselves. This might be done through slideshow links, embedding Adsense videos, or providing direct links to e-mail on the YouTube video site. If links to content sites were run side-by-side with the Adsense program, it could provide even more value for the potential click-through. Adsense can use the YouTube platform to take advantage of the diverse content available. A targeted Adsense campaign is a strong possibility in the near future and might be an effective strategy to boost Adsense revenue in a new way.